De Beers, the Jeweller of Light, creates timeless treasures that reveal and celebrate natural beauty.
It’s where expertise meets emotion.

Store address: The Avenues, Prestige area, ground floor
+965 2220 0965


De Beers Diamond Jewellers was born from a joint-venture between LVMH, the global leaders in luxury products, and the De Beers Group of Companies, the world’s leading diamond company founded in 1888. The House celebrates the encounter between the masterpiece of nature that is the diamond, and the art of fine jewellery. As the “jeweller of light”, the House uses its creativity, savoir-faire and expertise to showcase the natural brilliance of diamonds bringing light and femininity to each of their creations. As timeless emblems of purity and perfection, the collections and pieces created by De Beers Diamond Jewellers are powerful symbols that can be handed down through generations. Each creation is unique because it is designed to enhance the beauty of a diamond, a woman and an emotion. The style includes a resolutely contemporary note to reveal the full elegance of diamonds.


De Beers individual selection process goes beyond the 4Cs to access the fire, life and brilliance of a diamond. The Fire of the diamond is the dispersion of light in the myriad of the diamond facets. The Life is the sparkle of the diamond. The Brilliance begins with the natural transparency of the diamond. It leads to the brightness of the diamond that captures the light and reflects it back to your eye. The character of each diamond is then showcased through each of its designs. The harmony of lines and shapes heightens the radiance of each diamond, enhancing the perfection of nature and allowing for maximum performance.